About DiceKey

Data done right

Helping UK small businesses escape spreadsheet chaos since 2019.

DiceKey

Adam Dyas

Founder, DiceKey

I've spent years helping small businesses make sense of their data. Not with fancy enterprise software they don't need, but with practical solutions that actually work.

Most businesses I work with have the same problem: their data is scattered across spreadsheets, emails, and people's heads. They know there's value in it, but they can't get to it.

That's where DiceKey comes in. We don't just build dashboards on top of chaos. We fix the foundation first. Structure your data properly, then everything else becomes possible.

What I believe:

  • Small businesses deserve proper data systems, not just bigger spreadsheets
  • Technology should adapt to your business, not the other way around
  • The boring stuff (data structure, governance) makes everything else possible